Case study Web Development

E-Commerce Platform Modernization

Rebuilt a legacy e-commerce system using modern architecture, improving performance by 300% and increasing conversion rates by 45%.

Explore the project
The project at a glance
Client
Retail Company
Timeline
6 months
Project date
October 2024
Team
8 Engineers
1.8sPage Load Time
+45%Conversion Rate
+120%Mobile Traffic
+65%Revenue Increase

Reported project results · Specific to the original project scope. See results and context below.

The brief

Project overview

This account is restored from Actinode’s original project portfolio. Results describe that project and are not a guarantee for another engagement. “Ready” or compliance-related terminology describes the stated project scope, not an independent certification.

Original challenge

The client's existing e-commerce platform was built on legacy technology from 2010, resulting in slow page loads (8+ seconds), frequent crashes during high traffic, poor mobile experience, and difficulty adding new features. This was directly impacting sales and customer satisfaction.

Solution and contribution

We designed and implemented a completely new architecture using modern technologies with microservices, serverless functions, and a headless CMS approach. The solution included progressive web app capabilities, advanced caching strategies, and a component-based frontend for maximum flexibility.

Implementation

How we delivered it

Architecture Design

Planned a microservices architecture with separate services for catalog, cart, checkout, payments, and user management.

Progressive Migration

Implemented a strangler fig pattern to gradually migrate features while maintaining zero downtime.

Performance Optimization

Implemented advanced caching with Redis, CDN integration, and image optimization to achieve sub-second page loads.

Testing & Quality Assurance

Comprehensive testing including load testing for 10,000 concurrent users and A/B testing for UX improvements.

The outcome

Results & business impact

  • Reduced page load times from 8s to under 2s

  • Increased mobile conversion rates by 85%

  • Handled Black Friday traffic of 50,000 concurrent users with zero downtime

  • Improved SEO rankings resulting in 40% more organic traffic

Interpret figures with the original scope and baseline above. Where the account does not specify a measurement window, sample or denominator, do not infer one; discuss the relevant evidence and comparable workload with us before using a result to estimate your project.

Conclusion

This modernization project transformed our client's digital presence and directly contributed to significant revenue growth. The new platform provides a solid foundation for future feature additions and can easily scale with business growth.

Next steps in the original project account

Planned enhancements include AI-powered product recommendations, augmented reality try-on features, and international expansion with multi-currency support.

Technology & expertise

  • Next.js
  • React
  • Node.js
  • PostgreSQL
  • Redis
  • AWS
  • Stripe
  • GraphQL

Further reading

Related engineering guides

Explore more case studies

Discuss a focused software engagement

Tell us the problem, users and constraints. We can discuss whether discovery, a first release or a system improvement is the right next step.

Discuss your project scope